Thomas Prommer — Press & Newsroom
Technology Executive · AI Strategist · Group CEO, We The Flywheel
Global
Press & Coverage
Beyond Passwords: How AI-Era Identity Platforms Are Redefining Trust Online
Thomas Prommer argues that identity verification should not end after an initial login. Instead, trust should evolve continuously according to user behavior and changing levels of risk.
Bosses credit AI instead of employees, delaying promotions, raises
Sourced quotes on how mandatory AI attribution backfires in engineering teams: footnoting work as 'cowritten by Claude' quietly killed initiative, so engineers stopped reaching for AI tools rather than have their best contributions diminished. The fix that worked was crediting outcomes over tools — the responsible person owns the credit and the blame regardless of how much AI helped. Author Shubham Agarwal.
Why most companies still think too small about AI
Two sourced quotes as former President at Huge: enterprises stick to low-risk copilot tools to sidestep model-risk governance, and transformation lands only when a CEO, investor, or single P&L owner drives it with accountability. Author Alexander Procter.
HotTopics Names Thomas Prommer Global CIO 2026
Technology executive Thomas Prommer has been named HotTopics Global CIO 2026 — a peer-nominated, independently judged recognition of the world's most influential digital, technology, and AI leaders.
Syndicated to: ABNewswire (wire — June 24)
Fast Company Names Flywheel Motion a 2026 World Changing Idea — Built on Three Years of Global Field Research
Flywheel Motion recognised in Fast Company's 2026 World Changing Ideas Awards following three years of global field research across 50+ markets.
Syndicated to: AP News · USA Today · Barchart · OpenPR · FinancialContent
Fast Company Names Flywheel Motion a 2026 World Changing Idea — Built on Three Years of Global Field Research
Same ABNewswire release picked up on USA Today's wire syndication page.
Syndicated to:
Edges of Earth Named Honoree in Fast Company's 2026 World Changing Ideas Awards
Edges of Earth — the global field-research expedition co-founded alongside Flywheel Motion — named an honoree in Fast Company's 2026 World Changing Ideas.
Syndicated to: 165 news outlets including StreetInsider, itnewsonline, newsblaze
State of the CIO, 2026: CIOs set the course for AI ROI
Three sourced recommendations on AI ROI: joint accountability at the project level, embedded AI squads over centralised CoEs, and stage-gated outcome funding. Author Beth Stackpole.
AI is the New OS
Invited guest essay in an engineering-leadership community of ~10K CTOs and VP-Engs.
Partner Ecosystem Update May 2026 — CTO purchasing guide for AI-SRE tools
Dofollow backlink to prommer.net. Vendor citation of the CTO AI-SRE purchasing guide.
Most companies remain at early AI maturity stages
Editorial citation [7] of prommer.net's Gartner AI maturity model article. Dofollow editorial link.
How AI is Reshaping Data Center Careers
Two sourced quotes on AI-driven operational shifts and role transformation in data centres.
Las compañías siguen buscando mejoras incrementales, no transformadoras, con la IA
Spanish-language edition of the April 29 CIO.com feature. Prommer quoted on AI governance gaps and why copilots dominate enterprise AI adoption. Author Grant Gross.
Enterprises still chase incremental, not transformational, AI gains
Two sourced quotes on why enterprises lack governance for material AI use cases and why internal productivity wins don't show up on the P&L. Author Grant Gross.
From prompt engineering to soft skills: The new 'skills-first' baseline for EU entry-level roles
Quote + bio credit + dofollow backlink via 'We The Flywheel' anchor.
OpenAI, Anthropic Dispute Signals Shift in AI Investment Priorities
Quote and bio credit: Global tech executive with 20+ years leading AI-driven transformations.
Biography & Media Kit
One-Liner
Technology executive and AI strategist. Group CEO of We The Flywheel. Former Global SVP Engineering at Adidas, CIO at Sweetgreen, and President, Technology at Huge.
Short Bio (150 words)
Thomas Prommer is a technology executive with 20+ years scaling engineering organisations at Fortune 500 companies. As former Global SVP Engineering at Adidas (500+ engineers, $9B+ e-commerce across 50 markets), CIO at Sweetgreen, and President, Technology at Huge (IPG), he has led 1000+ engineers across his career. He is the Group CEO of We The Flywheel and publishes independent AI strategy research on prommer.net and ctaio.dev.
Full Bio
Thomas Prommer is a seasoned technology executive with over two decades of experience building and scaling engineering organisations at Fortune 500 companies and high-growth startups.
As Global SVP Engineering at Adidas, Thomas led an organisation of 500+ engineers, unifying fragmented regional teams into a single global engineering function powering a $9B+ e-commerce operation across 50 markets. He drove platform modernisation, infrastructure consolidation, and the digital transformation initiatives behind the brand's omni-channel retail strategy.
Prior to Adidas, Thomas served as Chief Information Officer at Sweetgreen, where he built the technology function from scratch. He modernised point-of-sale systems and launched the digital ordering platform that now drives a majority of the company's revenue.
Earlier in his career, Thomas was President, Technology at Huge (IPG), where he grew the technology practice from 50 to 500+ engineers across 14 global offices. He won and delivered enterprise engagements for clients including Apple, Google, McDonald's, Toyota, and Nike.
Today, Thomas is Group CEO of We The Flywheel — a global sports media network, AI consultancy, and product studio — and writes independently on AI strategy and the CTAIO role at prommer.net and ctaio.dev.
Headshots
For editorial and press use. Click a photo to download full resolution.
Press & Media Contact
For interviews, speaking engagements, or press inquiries, reach out directly.