Key Takeaways
- URGENT: Opsgenie — Atlassian is shutting down Opsgenie on April 5, 2027. Sales stopped June 4, 2025. Start migration planning now.
- FireHydrant + Freshworks — Freshworks acquired FireHydrant in December 2025, validating the incident management market.
- Shoreline + NVIDIA — NVIDIA acquired Shoreline.io, bringing AI-powered auto-remediation into the NVIDIA ecosystem.
- Moogsoft + Dell — Dell Technologies acquired Moogsoft, rebranding as Dell APEX AIOps for enterprise IT operations.
2025: A Year of Market Consolidation
The incident management and AIOps market is undergoing massive consolidation. Three major acquisitions and one significant product shutdown are reshaping how teams will handle production incidents in 2026 and beyond.
This guide covers what you need to know about each change, who's affected, and what actions to take.
Opsgenie Shutdown: What You Need to Know
Opsgenie is shutting down on April 5, 2027. Atlassian stopped selling new licenses on June 4, 2025. All existing customers must migrate before the shutdown date.
Timeline
No new Opsgenie licenses can be purchased. Existing customers can continue using the service.
16-month window for migration planning, evaluation, and execution.
Opsgenie will be completely shut down. All data will be inaccessible.
Who's Affected
Opsgenie serves over 10,000 customers globally, including teams using:
- Standalone Opsgenie subscriptions
- Opsgenie bundled with Jira Service Management
- Opsgenie through Atlassian suite deals
Atlassian's Official Position
Atlassian is directing customers to migrate to Jira Service Management, which includes alerting and on-call capabilities. However, teams should evaluate whether JSM meets their needs or if a dedicated incident management platform is better suited.
Recommended Opsgenie Alternatives
PagerDuty
Market leader, most similar feature set
- Closest feature parity to Opsgenie
- Extensive integration ecosystem
- Enterprise-grade reliability
From $21/user/month
incident.io
Modern, Slack-native, AI-powered
- 90% AI-assisted investigation
- Free tier for up to 5 users
- Trusted by Netflix, Etsy
From $19/user/month
Rootly
Slack-native with 81% MTTR reduction
- Deepest Slack integration
- SOC2 Type II since 2022
- 30+ integrations
From $240/user/year
Datadog On-Call
Native for Datadog customers
- Zero-friction if on Datadog
- Unified observability + alerting
- PagerDuty competitor
Add-on pricing
Migration Planning Checklist
Major Acquisitions in 2025
Three significant acquisitions have reshaped the incident management and AIOps landscape:
Freshworks Acquires FireHydrant
What It Means
Freshworks is expanding its IT service management portfolio beyond Freshservice. FireHydrant brings modern incident management capabilities and a developer-focused approach to the Freshworks suite.
Impact on Users
- FireHydrant customers: Service continues; expect deeper Freshworks integrations
- Freshservice customers: Will likely see incident.io-like features added
- Market: Validates incident management as a strategic category
Note: FireHydrant previously acquired Blameless (postmortem platform) in August 2024, creating a combined incident + reliability engineering platform before the Freshworks acquisition.
NVIDIA Acquires Shoreline.io
What It Means
NVIDIA is building an AI-powered infrastructure stack beyond GPUs. Shoreline's auto-remediation technology complements NVIDIA's AI platform strategy, enabling autonomous operations for AI/ML infrastructure.
Impact on Users
- Shoreline customers: Expect NVIDIA ecosystem integration
- NVIDIA customers: AI-powered ops capabilities coming to NVIDIA platforms
- Market: Signals infrastructure vendors want autonomous ops capabilities
Dell Technologies Acquires Moogsoft
What It Means
Moogsoft, one of the original AIOps platforms founded in 2011, is now Dell APEX AIOps. Dell is integrating AIOps capabilities into its enterprise IT operations portfolio.
Impact on Users
- Moogsoft customers: Product continues under Dell; expect enterprise focus
- Dell customers: AIOps now available as part of APEX portfolio
- Market: Enterprise IT vendors are acquiring AIOps capabilities
Grafana OnCall: Maintenance Mode
Grafana OnCall has entered maintenance mode. While the service continues to work, Grafana is not actively developing new features. Users should evaluate alternatives for long-term planning.
Grafana OnCall was an open-source on-call management solution that integrated with the Grafana ecosystem. Its maintenance mode status means:
- Existing functionality continues to work
- Critical bug fixes will be applied
- No new features are being developed
- Users should plan for eventual migration
Recommended Alternatives for Grafana OnCall Users
- PagerDuty: Full-featured, integrates with Grafana alerts
- incident.io: Modern alternative with Grafana integration
- Rootly: Slack-native with strong Grafana support
What These Changes Mean for the Market
1. Consolidation Is Accelerating
Large vendors (Atlassian, Dell, NVIDIA, Freshworks) are acquiring or sunsetting standalone products to build integrated platforms. Expect more acquisitions in 2026.
2. AI-First Tools Are Rising
The acquisitions of Shoreline (auto-remediation) and market growth of AI SRE tools (Resolve.ai, Cleric, Traversal) show the market moving from "alerting" to "autonomous resolution."
3. Migration Costs Are Real
Teams dependent on Opsgenie, Grafana OnCall, or acquired products face migration costs: evaluation time, re-training, integration rebuilds, and potential downtime during transitions.
4. Multi-Vendor Strategy Is Prudent
To avoid future migrations, teams should evaluate vendors on: company stability, independence (risk of acquisition), open standards support, and data portability.
Recommended Action Plan
Assess Impact
- Identify which changes affect your stack
- Document current integrations and workflows
- Estimate migration effort per affected tool
Evaluate Alternatives
- Research 2-3 alternatives per affected tool
- Run pilots with top candidates
- Get budget approval for migration costs
Execute Migration
- Phase migrations by team/service priority
- Run parallel operations during transition
- Train teams on new platforms
Complete & Optimize
- Finish all migrations before deadlines
- Optimize new platform configurations
- Document lessons learned
Related Guides
Frequently Asked Questions
Frequently Asked Questions
Opsgenie will shut down on April 5, 2027. Atlassian stopped selling new Opsgenie licenses on June 4, 2025, and existing customers must migrate to another solution before the shutdown date. Atlassian is encouraging migration to Jira Service Management.
Top Opsgenie alternatives include: (1) PagerDuty - the market leader with similar on-call features, (2) incident.io - modern Slack-native with AI capabilities, (3) Rootly - 81% MTTR reduction with strong integrations, (4) Datadog On-Call - if you're already using Datadog, (5) Grafana OnCall - open-source option (though also in maintenance mode).
Atlassian is consolidating its incident management offerings into Jira Service Management. Rather than maintaining a standalone on-call product, they're integrating alerting and incident response capabilities directly into their ITSM platform. This follows their acquisition of Opsgenie in 2018.
Grafana OnCall has entered 'maintenance mode' as of 2025. While it will continue to work, Grafana is not actively developing new features. Users should evaluate migration options to actively developed alternatives.
Freshworks acquired FireHydrant in December 2025. FireHydrant had previously acquired Blameless (postmortem platform) in August 2024, creating a combined incident management and reliability platform. FireHydrant continues to operate under Freshworks ownership.
NVIDIA acquired Shoreline.io, bringing their AI-powered incident auto-remediation technology into the NVIDIA ecosystem. Shoreline is known for achieving 50%+ automated incident remediation rates.
Dell APEX AIOps is the rebranded Moogsoft platform following Dell Technologies' acquisition. It provides AIOps capabilities including alert correlation, noise reduction, and incident management for enterprise IT operations.
As of December 2025, you have approximately 16 months until the April 5, 2027 shutdown. However, migration planning should start immediately: evaluate alternatives (1-2 months), pilot (2-3 months), full migration (3-6 months), and buffer for issues. Starting now is critical.
Key considerations include: (1) Escalation policy migration - ensure your on-call schedules transfer, (2) Integration mapping - verify all monitoring tools can connect to the new platform, (3) Alert routing rules - rebuild or export your routing logic, (4) Team training - budget time for onboarding, (5) Cost comparison - some alternatives are more expensive.
For teams already using Jira and Confluence, Jira Service Management provides a natural migration path with tight Atlassian ecosystem integration. However, teams seeking Slack-native experiences or AI-first capabilities may prefer purpose-built alternatives like incident.io or PagerDuty.
Frequently Asked Questions
Frequently Asked Questions
Opsgenie will shut down on April 5, 2027. Atlassian stopped selling new Opsgenie licenses on June 4, 2025, and existing customers must migrate to another solution before the shutdown date. Atlassian is encouraging migration to Jira Service Management.
Top Opsgenie alternatives include: (1) PagerDuty - the market leader with similar on-call features, (2) incident.io - modern Slack-native with AI capabilities, (3) Rootly - 81% MTTR reduction with strong integrations, (4) Datadog On-Call - if you're already using Datadog, (5) Grafana OnCall - open-source option (though also in maintenance mode).
Atlassian is consolidating its incident management offerings into Jira Service Management. Rather than maintaining a standalone on-call product, they're integrating alerting and incident response capabilities directly into their ITSM platform. This follows their acquisition of Opsgenie in 2018.
Grafana OnCall has entered 'maintenance mode' as of 2025. While it will continue to work, Grafana is not actively developing new features. Users should evaluate migration options to actively developed alternatives.
Freshworks acquired FireHydrant in December 2025. FireHydrant had previously acquired Blameless (postmortem platform) in August 2024, creating a combined incident management and reliability platform. FireHydrant continues to operate under Freshworks ownership.
NVIDIA acquired Shoreline.io, bringing their AI-powered incident auto-remediation technology into the NVIDIA ecosystem. Shoreline is known for achieving 50%+ automated incident remediation rates.
Dell APEX AIOps is the rebranded Moogsoft platform following Dell Technologies' acquisition. It provides AIOps capabilities including alert correlation, noise reduction, and incident management for enterprise IT operations.
As of December 2025, you have approximately 16 months until the April 5, 2027 shutdown. However, migration planning should start immediately: evaluate alternatives (1-2 months), pilot (2-3 months), full migration (3-6 months), and buffer for issues. Starting now is critical.
Key considerations include: (1) Escalation policy migration - ensure your on-call schedules transfer, (2) Integration mapping - verify all monitoring tools can connect to the new platform, (3) Alert routing rules - rebuild or export your routing logic, (4) Team training - budget time for onboarding, (5) Cost comparison - some alternatives are more expensive.
For teams already using Jira and Confluence, Jira Service Management provides a natural migration path with tight Atlassian ecosystem integration. However, teams seeking Slack-native experiences or AI-first capabilities may prefer purpose-built alternatives like incident.io or PagerDuty.
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