Technology Executive & Hybrid Athlete
Global technology leader with 20+ years building D2C platforms at scale. Led adidas $5B e-commerce platform with 500+ engineers. Berlin Marathon. HYROX competitor. I don't just build technology for athletes—I am one.
My Proven Approach — eUSA
A practical playbook for running innovative technology teams, distilled from two decades across enterprise, startup, and advisory contexts.
Easy & Enabled
Obsess over the 20% of use cases that drive 80% of value. Make them seamless and anticipatory, and get out of the user’s way.
Ubiquity & User-Focus
Meet users where they already pay attention. Combine strong digital products with a modern data platform to own the relationship long term.
Security & Speed
Build on zero-trust foundations while enabling fast experimentation, rapid adoption, and decisive pivots. Excessive governance is fatal in fast-moving environments.
Accountability & Analytics
Measure what truly drives the business. Apply frameworks like TBM, allocate resources to the KPIs they support, and hold teams accountable.
Platform Experience with Industry Leaders





Key Metrics
The adidas Blueprint
My experience at adidas is a direct template for Gymshark's journey. Same transformation: SAP to headless, e-commerce to omnichannel, managing Deloitte and partners, consolidating "sticky-taped" infrastructure into scalable platforms.
🚀 D2C Platform Scale
- $5B e-commerce platform revenue
- 100M+ registered users globally
- SAP integration with headless frontends
- Peak traffic: Yeezy drops (highest in sportswear)
📱 Full Stack Ownership
- E-commerce + retail tech + mobile apps
- Customer Data Platform (CDP) leadership
- Consumer engagement & personalization
- Membership platform with loyalty tiers
🔗 M&A Tech Integration
- Runtastic acquisition integration
- Platform consolidation (adidas Running)
- API unification & data migration
- Brand tech stack harmonization
👥 Engineering Leadership
- 500+ engineers across 7 global hubs
- Managed Deloitte, Accenture partnerships
- 24/7 follow-the-sun engineering model
- 50+ daily deployments with CI/CD
Your Tech Stack? I've Built On It.
At Bain Capital, I architected portfolio-wide data solutions on Shopify Plus. At adidas, I managed SAP integrations with Deloitte. I've deployed on Google Cloud with Vertex AI. These aren't new technologies to me—they're my toolkit.
Hybrid Athlete
Marathon runner meets functional fitness competitor. I understand the grind—the 5am training sessions, the data-driven optimization, the mental game. Building technology for athletes isn't abstract to me. It's personal.
Marathon
Berlin Marathon finisher
Ironman
Full distance triathlon
HYROX
Hybrid fitness racing
Strength
Daily gym training

Speaking & Publications
Conference speaker and published expert on AI, platform engineering, and digital transformation.
Conference Speaker
- Google Cloud Platform Architecture
- Technology Leadership Summits
- AI/ML Implementation Workshops
- Agile & DevOps Transformation
Media & Publications
- Adweek - Global Executive Leadership
- Digiday - AI & Digital Transformation
- Nation's Restaurant News - Tech Leadership
- eMarketer - Digital Commerce Strategy
Education
Executive Leadership
LinkedIn recommendations highlighting transformation at scale and distributed team leadership.
Let's Connect
This role feels like the convergence of everything I've built toward.