VOICE — prommer.net › training (endurance race guides + calculators)

Inherits: /Users/deploy/opt/prommer.net/VOICE.md

Section override for the training/ tree (HYROX, swimrun, triathlon, marathon, calculators). Sections marked inherit come from the repo-root brand base. Resolved by nearest-ancestor when editing under src/pages/*/training/. (Voice authored in EN; DE/ES/FR/PT race-guide translations inherit it.)

1. Identity & Register

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2. Audience

• Primary audience: age-grouper (also beginner→intermediate). Endurance athletes planning a race or dialing in training.
• Reader’s job-to-be-done: get a credible, specific answer — distances, gear, pacing, what to expect on the day — not motivation or hype.
• Assume they know the sport exists; always give the concrete number (distance, %, pace, time) over the adjective.

3. Tone Axes

• Authority ──●──── (credible coach, not guru)
• Serious ────●─── (practical, encouraging, never breathless)
• Concise ●────── (dense with facts; scannable)
• Default editorial_track: factual

4. Person, POV & Cadence

• Person: instructional second/third — address the athlete (“you swim in shoes, run in a wetsuit”); describe the sport plainly.
• Lead with the definition or the number, then the nuance. Short, declarative sentences; comparisons framed as “different rather than harder,” not “easier/harder.”
• Keep the base endurance credibility, but here the experience shows through precision, not anecdote.

5. Lexicon

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• Section addenda: keep race/format names exact — HYROX, OTILLO, Challenge Roth, IRONMAN, Zone 2, VDOT. Use real units (km, %, g carbs/hour).

6. E-E-A-T / Experience Claims

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7. Gold-Standard Examples

• Example A (from /en/training/swimrun/): “Swimrun is a team endurance sport that alternates between open-water swimming and trail running. Athletes carry all equipment throughout the race, competing in wetsuits and trail shoes for both disciplines. Most races require teams of two connected by a tether.”
  • Why on-voice: plain definition, concrete rules, zero hype — answers the question in three sentences.
• Example B (from /en/training/swimrun/): “Different rather than harder. Swimrun has no formal transitions (you swim in shoes, run in a wetsuit), rougher terrain, and the team dynamic adds complexity. Triathlon has longer individual discipline distances and requires more gear changes.”
  • Why on-voice: opens with a sharp reframing, then specifics; addresses the athlete directly; comparison stays factual, not judgmental.

8. Anti-References

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• Section addendum: avoid race-blog hype (“crush your PR!”, “beast mode”) and motivational-poster filler.