CP Axtra

Chief Technology
Officer

Platform Builder for Asia's #1 Grocery Digital Commerce Ecosystem

● Overseen adidas China Tech
● $9B B2B + D2C Commerce
● 1,000+ Engineers Globally
Download Cover Letter → Download Resume →
Thomas Prommer

My Proven Approach — eUSA

A practical playbook for running innovative technology teams, distilled from two decades across enterprise, startup, and advisory contexts.

Thomas Prommer - Executive Video Introduction
3:31 — Executive Introduction
e

Easy & Enabled

Obsess over the 20% of use cases that drive 80% of value. Make them seamless and anticipatory, and get out of the user’s way.

U

Ubiquity & User-Focus

Meet users where they already pay attention. Combine strong digital products with a modern data platform to own the relationship long term.

S

Security & Speed

Build on zero-trust foundations while enabling fast experimentation, rapid adoption, and decisive pivots. Excessive governance is fatal in fast-moving environments.

A

Accountability & Analytics

Measure what truly drives the business. Apply frameworks like TBM, allocate resources to the KPIs they support, and hold teams accountable.

Strategic Alignment with CP Axtra

Direct experience across every dimension of CP Axtra's digital transformation mandate: B2B and D2C commerce, marketplace integration, platform architecture, and engineering team elevation in Asia.

★ B2B + D2C Commerce at Scale

Led the technology behind adidas's combined $9B e-commerce business spanning both wholesale (B2B) and direct-to-consumer channels across 50+ global markets.

  • Wholesale B2B digital ordering for thousands of retail partners
  • D2C platform serving 100M+ consumers globally
  • Unified commerce architecture connecting B2B and D2C channels
  • Shared product catalogs, inventory, and fulfillment systems

★ Engineering Team Elevation

Transformed adidas engineering from fragmented regional silos into a unified global organization with world-class development velocity.

  • 1,000+ engineers across 7 global hubs (incl. Shanghai, Singapore)
  • 50+ daily deployments with CI/CD excellence
  • Upskilling programs and engineering career frameworks
  • 40% cost optimization via strategic nearshore model

★ Marketplace Integrations

Built and managed deep marketplace integration layers connecting to 20+ digital partners across Asia-Pacific and global markets.

  • Tmall, JD.com, WeChat Mini Programs (China ecosystem)
  • Zalando, Amazon, regional marketplace platforms
  • API-first integration architecture at enterprise scale
  • Real-time inventory sync across all marketplace channels

★ Platform Architecture

Built shared platform capabilities that accelerate every business unit, from customer data to AI/ML personalization.

  • Customer Data Platform processing 500M+ records (Bain Capital)
  • Cross-brand shared services and API infrastructure
  • AI/ML personalization and recommendation engines
  • Cloud-native microservices (AWS, GCP, Azure)
20+
Years Digital Leadership
1,000+
Engineers Led Globally
$9B
B2B + D2C Commerce Scale
100M+
Users Served

Hands-On Technical Leader & AI Builder

Not just a strategy executive — actively writing code, shipping AI-powered products, and building with agentic coding methodologies daily.

🤖

Hands-On AI Builder

Shipping production AI systems daily: agentic coding pipelines, LLM-powered automation, Claude/GPT-4 workflows. Writing code, not just strategy decks.

💻

Tactical Coder

Active coder in Python, TypeScript, Node.js. Building with AI pair-programming tools, shipping features from prototype to production.

⚡

Automation Architect

60% reduction in manual operations through AI-powered pipelines. End-to-end automation from data processing to deployment.

🎤

Conference Speaker

Google, adidas, industry conferences on digital transformation, AI strategy, and engineering leadership.

Digital Expertise Forged with Industry Leaders

Asia Engineering Leadership

Hands-on team leadership, engineering and marketing talent development across China, Thailand, and Southeast Asia. Overseen adidas China tech organization.

🇨🇳

China

adidas Shanghai

Overseen adidas China tech organization. Managed Tmall, JD.com, and WeChat marketplace integrations for China's B2B and D2C commerce channels.

🇹🇭

Thailand

We The Flywheel + Pomelo / Central Group

Engineering, marketing, and technology talent management. Engagement with Pomelo and Central Group leadership on technology strategy. Current base of operations.

🇸🇬

Singapore

Huge Inc (APAC Hub)

Technology strategy and team growth for APAC regional operations. Built Singapore office engineering and technology capabilities from the ground up.

🇰🇷

South Korea

Hyundai + Samsung + Gentle Monster

Platform and digital transformation for major Korean conglomerates. Deep experience navigating Korean corporate culture and stakeholder dynamics.

🇹🇼

Taiwan

HTC

Platform strategy for consumer electronics leader. Cross-cultural engineering management bridging Western and Taiwanese development practices.

🇩🇪

Germany

adidas (Global HQ)

Global SVP Engineering coordinating 7 international hubs across 4 continents. $200M IT P&L spanning Asia, Europe, and Americas.

Executive Leadership

LinkedIn recommendations highlighting strategic leadership, transformation at scale, and cross-cultural effectiveness.

SA

Shane Abrahamovich

Managing Director LA, Work & Co

"Thomas is one of the most exceptional technologists and leaders I've worked with. He was always a trusted partner when attempting to determine the right solution. Thomas always works at full scale - he has all of the details at his grasp along with highly strategic thinking."
KL

Karen W. Lam

Huge Inc (Singapore)

"Thomas, as Huge's MD of Technology (Global) and later President, Platform Strategy (Global), oversaw the technology strategy of all our global offices. Thomas' support and insight into how our Singapore office should grow our tech capabilities was absolutely vital."
BB

Brock Boddie

Managing Director Europe, Work & Co

"If there's one thing you can take away from this recommendation, it is that Thomas is among the best all-around problem-solvers you will ever meet. Thomas is organized, incredibly solutions oriented, level-headed and focused."
SF

Stefan Feissli

CTO, Amberdata

"Thomas is a seasoned technologist and executive that knows how to drive business value through technology and data. His biggest asset is his personality traits. He listens, is calm and supportive, and continuously strives to improve himself."
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Application Materials

I'd welcome the opportunity to discuss how my experience aligns with CP Axtra's vision for digital commerce transformation.

Download Cover Letter Download Resume thomas@prommer.net